A retail display box isn’t merely a place to store your product. It’s positioned on a shelf or counter and functions as a silent salesperson, drawing in customers and converting them without even being there. A proper one can raise sales without you uttering a word. A display box sells your product and here’s how and why.
First, it catches attention
Begin with the toughest challenge of retail. The first thing a display box has to do is capture the shopper’s attention as he rushes through the aisles and sees dozens of products.
If your customer doesn’t see your product, then it doesn’t matter. A display box will elevate your product, turn it to face forward, and provide color and branding to grab attention in a busy aisle. The first step to a sale is that moment of attention. Custom printed retail display boxes are designed to capture the fleeting look before a customer turns their attention elsewhere.
An attention-grabbing display box must:
- Hoisting the product upward to show.
- Facing it toward the shopper.
- Drawing attention to a point by using color.
First impression sells, if you get it right. If you miss it, you miss it.
It will display the product clearly.
Think past the “glance.” After a shopper looks at the box, it needs to catch their eye, they are not going to buy the product as they buy what they see and understand.
By presenting the product openly, the shopper will see what it is at first glance on the good display. It’s a case of “out of sight, out of mind” when it comes to products that are not visible to visitors, but clearly visible items are the ones that catch their attention. The box has to be easy to see and easy to understand in a second, as that’s all the time required! Clarity makes a look of interest.
To clearly demonstrate the product is:
- Presenting it openly.
- Making it comprehensible.
- Enticing a closer inspection.
The clearer the product is, the quicker a shopper will decide to purchase it.
It Sells With Branding
Consider the message that the box conveys. In addition to displaying a product, a display box is branded with your product and with a well-designed brand, trust and desire are built on the shelf.
It’s easy to see your logo, colors, and message, and you can communicate who you are and why buying the product is a great idea to the shopper. The branding goes from an angle, attracting customers even without them reading a word. Custom-printed retail display boxes transform a simple shelf into a branded sales platform that sells both the product and the brand.
Branding sells by:
- Presenting yourself.
- Establishing trust immediately.
- Working from a distance.
A well-branded display isn’t just about displaying a product; it’s about communicating to customers the reason for selecting it.
It renders the product easy to grasp.
Think about the purchasing process. The job of a display box is to make it as easy as possible to take the product; otherwise, the sale is lost.
Ideally, the best displays keep products at a comfortable height and angle so a shopper can pick them up without thinking. Many customers will turn to another product if it can’t be obtained or is difficult to remove. Easy access eliminates the final hurdle to interest and purchase. A display that shows customers the product is more successful, with higher sales than a display that hides it away.
Access to the curriculum helps by:
- Holding products within easy reach.
- Proactively eliminating any tariff or trade impediment.
- Initiating action from interest.
Simplify the purchase process and increase the number of customers who take the product to the cashier.
It Works the Impulse Zone
Consider the placement of display boxes. There are many who sit near the till and/or at high-traffic areas, where impulse purchases occur, and that placement sells.
As customers wait in line, a counter display entices them, offering another small sale. A display on the floor in an aisle with many customers will cause people to stop. These are prime places where people buy things without planning to, and a display box is what makes your product a prime place to buy. Placement converts foot traffic into sales.
The impulse zone is successful because it:
- Sneaks up on people when they are waiting in line.
- Encourages further buying.
- Uses high-traffic spots.
Place your product where impulse purchases occur, and the display will sell.
It Stands On Its Own
Take into account usability. A Display Box should stand on its own, remain full, upright, and strong during a hectic retail day.
A display that hangs, tips over, or is disheveled is a liability to sell and may even be a detriment to your brand. A good box remains standing when full, stands up during product removal, and still looks good. That reliability is important because a display only sells if it looks its best. The display is built to last and operates 365 days a year.
Standing strong means the box:
- Holds its shape when full.
- Maintains good posture and appearance.
- Looks good all day.
A sharp display keeps selling long after it has been installed.
It is suitable for the product and store.
Last but not least, consider fit. The display box is most effective when it is both appropriate to the product and to the store.
A small counter unit is ideal for impulse products, while a large floor display is well-suited to larger products or bulk orders. Size, style, and strength should be commensurate with the product and the retail environment. The key is getting it right when it works for the store; it sells more.
Match the display by taking into account:
- The size and the type of this product.
- The store and its room.
- Counter or floor position.
A generic display of the product and store doesn’t sell as much as the right display.
Final Thoughts
A custom retail display box sells your product in the same way as a salesman does. It’s easy to get attention in an overcrowded aisle, display the product clearly, and use branding that helps create a sense of trust and desire from a distance.
It’s also easy to grab, taps into the impulse zone (where unplanned purchases are made), is stable during a hectic day, and is appropriate for the product and the store. These all convert a passing customer into a buyer.
So a display box is not only packaging, it’s a sales tool. Make your own custom printed retail display boxes to attract attention, display the product, and make it easy to buy, and they’ll sell your product long after you put them on the shelf.